– The Longines FEI Endurance World Championship 2021’s logo would like to be representative not only of the most important date of the year in the equestrian sports calendar, but even of the passion and devotion of the Organizing Committee. This logo tells a story, a story of love, sacrifice and willingness to carry on this amazing project.
The head of the horse with the colors of the Italian flag, remind us the Nation that will host the World Championship, but even the growth and the value in Endurance discipline of Italy at international level. This was possible thanks to the five years of success of the format Toscana Endurance Lifestyle. All the colors told us about the internationality, and about the partnership with the International Equestrian Federation, firstly is the purple, the symbolic color of the FEI.
The logo is clear, easy to read, but at the same time, it is impactful for an appointment fated to enter the history of the equestrian Endurance.